GTM Engineer

The Model Context Protocol, commonly referred to by the acronym MCP, represents a significant advancement in the architecture of conversational artificial intelligence systems. Developed by Anthropic, this protocol establishes an open standard that enables applications to integrate contextual data sources in a structured and secure way for large language models. The MCP's fundamental goal is to address a recurring issue in the AI field: the fragmented and non‑standardized connection between intelligent assistants and the information systems they need to function effectively.

Authentication is one of the essential pillars of modern cybersecurity. It is the process by which a system verifies the identity of a user, device, or entity attempting to access protected resources. Unlike identification, which merely involves stating one's identity, authentication requires proof of that identity through the presentation of credentials known as authentication factors. In a context where cyberattacks are on the rise and personal and professional data are strategic assets, authentication becomes the first line of defense against unauthorized access and identity theft.

Account-Based Marketing (ABM), or account-based marketing, is a B2B strategy that focuses marketing and sales efforts on a targeted set of high-value accounts rather than on a broad audience. This approach flips the traditional funnel by first identifying the ideal target companies and then creating personalized campaigns specifically designed to engage the key decision-makers within those organizations. ABM tightly aligns Marketing and Sales teams around shared goals of penetrating strategic accounts.